Award-winning design for the bathroom and kitchen
hansgrohe is where iconic design meets masterful engineering. We take a holistic approach toward bathroom design, making it beautiful, intuitive, and premium and turning water into a special moment every day. Clean lines, elegant materials, and precise details create lasting beauty. Fall in love with premium design you can see and feel.
It all starts with an idea, a thought, a vision.
hansgrohe generates enthusiasm through genuine new design – we believe in rethinking over redesign. We develop sophisticated, long-lasting solutions for water that enrich and transform everyday life in intelligent ways. All products follow a clear, consistent design language: Iconic, simple, archetypal. This includes our new Avalegra AquaUnit, one of our latest design highlights.
hansgrohe products set standards, redefine categories, and create meaningful rituals. In so doing, they inspire a fresh notion of the bathroom, one as a space for beauty, clarity, and comfort. Our technologies are based on eco-design principles and have evolved from our responsibility to protect people and the planet through sustainability. This is why we are consistent in our mission to convert the entire portfolio to EcoSmart* and CoolStart** solutions by 2030. These principles shape our products’ entire life cycle and form our overarching green philosophy.
The result: Premium design that impresses and moves people – with a water experience that noticeably improves daily life.
Design worlds that place the focus on your needs
Our gems are created in close cooperation with renowned product design studio PHOENIX. Together, we develop technology and looks that stand the test of time. We work together to create an intelligent combination of design, functionality, and comfort. In other words, user-friendliness. You could also call it human-centered design. Being different, better, more innovative: That’s our passion.
What is hansgrohe’s recipe for success?
“Our teams constantly challenge the status quo and ask the right questions to ensure we are always supplying you with the best products. That’s essential. It’s our key to success. At hansgrohe, we call it ‘kneading’. It’s how a wide range of concepts relating to people, water and ‘the bath room experience’ are created.”
Jan Heisterhagen, Vice President Business Unit hansgrohe
It’s no coincidence that our Raindance Alive shower range with its warm, cozy nature creates a space to experience your bathroom as an elegant lounge. How are these milestones in bathroom design created?
We adapt, we experiment, and we improve in every phase
Our design processes require smart, creative minds and are hi-tech from the idea to the finished product. Initial prototypes are 3D printed, and their designers breathe life into them, one puff at a time. Innovation is a back-and-forth process. It involves continuously developing products and processes. hansgrohe novelties meet the strictest quality and performance standards. But there’s one thing they’re not: One-hit wonders. They outlast fast-moving trends and thus create investment security for our customers.
PHOENIX and hansgrohe – decades of being partners in good taste
Design first found its way into our bathrooms in the groovy seventies, and it was the PHOENIX-hansgrohe dream team that instigated this transformation. PHOENIX has designed all key products for the premium brand hansgrohe ever since. Together, we create leading design in the bathroom. We pour our heart and soul into products with technology and looks that stand the test of time. And we do it for people who want to feel and love their design objects.
PHOENIX is an integral component in German design history and is considered one of the leading independent studios for product and interface design worldwide. From shower systems to service robots, the objects PHOENIX designs last a long time and bring lots of joy. The Stuttgart-based workshop uses modern, clean lines and adds emotion to increase the desirability of everyday items. The high-flying designers always succeed in striking the balance between functionality and magic.
Moving design: How the shower becomes an experience
Winner of design awards
The Hansgrohe Group is a leader in design and innovation in the bathroom industry. Over the past few decades, it has already won over 800 awards in international design competitions. Including the iF DESIGN AWARD, a globally recognized trademark of outstanding design. In 2025, this coveted prize went to ten bathroom products and lines from the premium brand hansgrohe. The iF GOLD AWARD is the most important prize awarded by International Forum Design. In 2025, this coveted trophy presented exclusively to creative masterpieces went to our Raindance Alive and Avalegra lines.
hansgrohe – at home all over the world
International hotels and business customers collaborate with us because they appreciate our experience, reliability, and flexibility. They can rely on our extraordinary quality and excellent design – and on hansgrohe products being suitable for their project requirements. Our business partners value the comfort and efficiency that results from working with us, a supplier that caters for all bathroom needs. No matter which project is planned or where on Earth it is, hansgrohe is always the right partner.
The gallery below features international bathroom interiors – renowned hotel and residential building project concepts that people love to use:
*Integrated flow limitation ensures a more conscious use of water and energy – without a loss of comfort. In the shower, for example, EcoSmart limits water consumption to max. 8 l/min, and EcoSmart+ to max. 6 l/min.
**In CoolStart faucets, hot water only flows when the lever is actively moved – whereas standard faucets immediately consume energy when the handle is opened in the basic position.