Sports sponsorship by the hansgrohe brand.
Red Bull - BORA-hansgrohe 

Proud sponsor since 2017

The hansgrohe brand is a leader in innovation, design, and quality in bathrooms and kitchens. We want to make a splash with our products. These concepts are in hansgrohe's DNA and are reflected in our cycling sponsorship commitments.

We’re making history together

Peter Sagan on the podium as the winner of the Paris-Roubaix cycling monument.


hansgrohe becomes the sponsor and the team enters the WorldTour as BORA-hansgrohe for the first time. International cycling superstar Peter Sagan is signed to the team and crowned World Champion for the third time in a row.


Peter Sagan wins the Paris-Roubaix cycling monument. As the leader of the points classification, he has the honor of wearing the green jersey at the Tour de France.


Pascal Ackermann in the pink jersey at the awards ceremony.


Pascal Ackermann wins the points classification at the Giro d'Italia. Peter Sagan wears his seventh green jersey at the Tour de France. 


Max Schachmann secures victory at the prestigious Paris-Nice cycling stage race. He also repeats this success a year later.

Team BORA-hansgrohe at the Giro d'Italia 2022 awards ceremony.


Jai Hindley wins the Giro d'Italia, the first Grand Tour title for BORA-hansgrohe


Jordi Meeus wins the final stage of the Tour de France on the Champs-Élysées, also known as the unofficial world championship for sprinters.

Primož Roglič at the Itzulia Basque Country awards ceremony.


BORA-hansgrohe signs top cyclist Primož Roglič. The Giro d'Italia and three-time Vuelta a Espana winner and Olympic time trial gold medalist is set to be a strong addition to the team, especially at the Tour de France.

Red Bull - Bora - hansgrohe: the start of a new era in cycling. New name, new race kit, new bikes - the new look makes it clear: a new chapter in the team's history begins.

BORA-hansgrohe stories

BORA-hansgrohe success stories

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