BEYOND RACING: Team spirit and personal motivation
What connects us with cycling? We have a passion for top quality and top teams. Whether at hansgrohe or in cycling, for us, team spirit is essential. For example, we have been the official title sponsor of the UCI World Tour team BORA-hansgrohe since 2017. The motivation of our globally successful riders inspires us.
BEYOND RACING goes behind the scenes
Do you love top-class? Do you, like many fans, follow the great cycling races? You might be wondering what motivates the athletes to push themselves to their limits every day. What is their source of motivation? How do athletes focus on the next challenge, and where do they find support? The “BEYOND RACING” format, presented by hansgrohe, takes a look behind the scenes and gives a voice to team members who make their teams a success. Follow the personal experiences and thoughts behind the peak performances of the cycling pros.
hansgrohe has been an official title sponsor since 2017, and has already extended its commitment through 2024.
BEYOND RACING provides a look behind the scenes at BORA-hansgrohe and shines a light on the team’s values. We look behind the riders’ personalities, motivations and inspirations, achievements, and feelings of freedom.
BORA-hansgrohe trainer Hendrik Werner describes the team experience and talks about riders’ personal development and the stories behind their peak achievements.
German professional cyclist Maximilian Schachmann gives personal insights into what success means to him, and what BORA-hansgrohe inspires in him every day.
People are at the heart of the success story
Riding together, recharging after the race, relaxing and enjoying freedom: The BORA-hansgrohe world is full of personal stories. From Jai Hindley's win at the Giro d’Italia for Team BORA-hansgrohe, to personal experiences as a professional cyclist and insights into the races.
First Grand Tour for BORA-hansgrohe
Jai Hindley secures the Maglia Rosa in the 20th stage and wins the 2022 Giro d’Italia.
Interview with pro cyclist Tony Palzer
Read what made the former ski mountaineer swap his skis for a road bike here.
Golden Bike sweepstakes
From June 27, hansgrohe will be giving away the Golden Bike in FinishPlus Polished Gold Optic.
BORA-hansgrohe: Forward as a team
Where, when, who - the race reports and videos
The BORA-hansgrohe cycling team provides you with information at its official website and is also active in social media:
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