The hansgrohe brand’s sports sponsorship activities.
BORA-hansgrohe

Deep relaxation after peak performance

Feel refreshed on the starting line, give it your all and then recharge. As experts in the world's most powerful refreshing element, we like to support sport, which is why hansgrohe is the official title sponsor of the world-class BORA-hansgrohe cycling team. After all, an indulgent shower with hansgrohe products can help you to relax, recover and summon new strength day in, day out.

A shower to wow the crowds, not just the athletes

The guys in the BORA-hansgrohe team push themselves to their limits and inspire us with their perseverance and dynamism in what is an extremely demanding job. Showering gives them a daily dose of energy, helping the team to focus on the upcoming challenge and offering relaxation in the shower afterwards. And it’s not just top athletes who appreciate the motivation and reward of a premium shower: A recent study* found nine out of ten consumers agree that hansgrohe PowderRain is “the best shower of all time”. With innovative and effective jet technology and velvety-soft micro-droplets that cocoon the body like gentle, refreshing summer rain, is it really any wonder?

Cycling is extremely dynamic and inspires the masses – kind of like hansgrohe products in bathrooms and kitchens. So it was just a matter of time until hansgrohe helped the BORA-hansgrohe team to the top.

The Tour de France starts on 29 August and our cycling pros are ready to give it their all and ride to victory. hansgrohe will be reporting on the lads’ top performances and their well-deserved moments of relaxation. We will also be showcasing the power of hansgrohe products to provide a refreshing time-out from your daily routine. Follow us on Facebook or Instagram and be inspired to create your very own relaxing moments.

The BORA-hansgrohe team members and their very own #MyRelaxingMoment

Follow their progress

The BORA-hansgrohe cycling team is active on social media and publishes information on its official website:
*1,500 consumers tested the hansgrohe PowderRain in December 2018 with trnd, Europe’s largest interactive marketing community.
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