Sports sponsorship by the hansgrohe brand.

Team spirit and personal motivation 

What connects us with cycling? We have a passion for top quality and top teams. Whether at hansgrohe or in cycling, for us, team spirit is essential. For example, we have been the official title sponsor of the UCI World Tour team BORA-hansgrohe since 2017. The motivation of our globally successful riders inspires us.

BEYOND RACING goes behind the scenes

Do you love top-class? Do you, like many fans, follow the great cycling races? You might be wondering what motivates the athletes to push themselves to their limits every day. What is their source of motivation? How do athletes focus on the next challenge, and where do they find support?
The “BEYOND RACING” format, presented by hansgrohe, takes a look behind the scenes and gives a voice to team members who make their teams a success. Follow the personal experiences and thoughts behind the peak performances of the cycling pros.

hansgrohe has been an official title sponsor since 2017, and has already extended its commitment through 2024. 

People are at the heart of the success story

Riding together, recharging after the race, relaxing and enjoying freedom: The BORA-hansgrohe world is full of personal stories. From Jai Hindley's win at the Giro d’Italia for Team BORA-hansgrohe, to personal experiences as a professional cyclist and insights into the races.

BORA-hansgrohe: Forward as a team

Where, when, who - the race reports and videos

The BORA-hansgrohe cycling team provides you with information at its official website and is also active in social media:

Trusted partners

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