Sport sponsorship from the hansgrohe brand.
BORA-hansgrohe

A daily dose of energy

Start refreshed, deliver optimal performance, recharge your batteries: Showering with hansgrohe provides a daily dose of energy. As experts in the world's most powerful refreshment element, we are committed to sport: hansgrohe is the official title sponsor of the world-class BORA-hansgrohe cycling team. So the team starts off on top form every day, recharging its batteries in the shower after the race.

Video about hansgrohe sport sponsorship

A shower to impress the professionals... and you, too

The guys push themselves to their limits every day and they inspire us with their perseverance and dynamism in what is a highly demanding job. Water provides a daily dose of energy: hansgrohe helps them focus on the next challenge, offering relaxation in the shower afterwards. The motivation and reward of a premium shower is not just appreciated by top athletes: A recent study* found nine out of ten consumers agree that hansgrohe PowderRain is “the best shower of all time”. No wonder: Velvety-soft micro-droplets envelop the user like gentle, refreshing summer rain. Softness isn’t PowderRain’s only amazing feature: Innovative jet technology also makes it effective.

Easing and effective: Cycling is very dynamic and inspires the masses, just as hansgrohe products do in bathrooms and kitchens. So it was just a matter of time until hansgrohe helped the BORA-hansgrohe professional team to the top. Take part in our online competition, the “hansgrohe cycling challenge”, for your chance to win lots of great prizes. With a bit of luck, you could be taking home the Raindance Select premium hand shower with PowderRain for a completely new showering sensation.

Follow their progress

The BORA-hansgrohe cycling team provides information on its official website and is also active on social media: After the Tour de France, our boys will be giving it their all at the following races:
  • 2019 Vuelta a España, 24/08 - 15/09/2019
  • Bretagne Classic – Ouest France, 01/09/2019
  • UCI Road World Championships, Yorkshire, 29/09/2019
  • Il Lombardia, Italy, 12/10/2019
*1,500 consumers tested the hansgrohe PowderRain in December 2018 with trnd, Europe’s largest interactive marketing community.
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