27/11/2019

hansgrohe has extended its title sponsorship of the BORA-hansgrohe team early, committing to the end of 2021

hansgrohe praises peak performance: After the most successful season ever for the BORA-hansgrohe professional cycling team, the title sponsor has decided to uphold its commitments for an additional two years. hansgrohe announced the extension earlier than expected in honour of the team’s outstanding achievements this season. hansgrohe will now be the team’s title sponsor until the end of the 2021 season.

The 2019 BORA-hansgrohe team line-up.
This was the extremely successful BORA-hansgrohe professional cycling team’s line-up in 2019.
“We are proud of the team’s amazing achievements. Alongside the sporting success, it is also a win for the hansgrohe brand. We plan to continue this great track record with the team.”
Hans Jürgen Kalmbach, CEO of Hansgrohe SE
Hans Jürgen Kalmbach affirms BORA-hansgrohe sponsorship.
Hansgrohe CEO Hans Jürgen Kalmbach affirms the company’s commitment as a title sponsor of BORA-hansgrohe.
The BORA-hansgrohe cycling team notched up 47 victories during this year’s season. Pascal Ackermann donned the maglia ciclamino (mauve jersey) in the Giro d’Italia, while Peter Sagan sported the green jersey in the Tour de France – both jerseys signify the best sprinter. And with Emanuel Buchmann finishing fourth in the Tour de France, the team really did have a phenomenal season. Having achieved all these sporting triumphs, BORA-hansgrohe is now the second-best cycling team in the world.

“The positive impacts on our brand and our presence has affirmed our decision to extend the sponsorship,” said CEO Hans Jürgen Kalmbach. “We are looking forward to two more seasons as the team’s sponsor and partner. We would like to take this opportunity to wish the riders good luck in the years ahead.”

hansgrohe has supported the BORA-hansgrohe team as a reliable partner for three years now. As an expert in showering, the sanitary installation brand from the Black Forest has been administering a daily dose of energy to these athletes, so the team can start the day on top form and give it their all or recharge their internal batteries and summon new strength after a tough race.
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