hansgrohe has once again been included in the who’s who of German brands throughout history. The high-end label was named “Brand of the Century” at the book launch for “Deutsche Standards – Marken des Jahrhunderts 2019” (German Standards – Brands of the Century 2019) in Frankfurt am Main on 14 November 2018.
The Munich-based publisher, publicist and businessman Dr Florian Langenscheidt handed the award to Marc André Palm, Head of Global Brand Marketing at hansgrohe, at Palais Frankfurt. “We are incredibly proud to have been selected for the book project, which is only published once every three years. Having been in business for just under 120 years, hansgrohe is certainly a brand of the century,” said Palm.
The “Deutsche Standards – Marken des Jahrhunderts 2019” (German Standards – Brands of the Century 2019) coffee-table book published by TEMPUS CORPORATE showcases more than 200 popular German brands. One label is selected for each product category.