WaterDream

As part of the "Fuorisalone" program accompanying the international furniture trade fair 2005 in Milan, Axor presented WaterDream 2005. In collaboration with renowned designers Jean-Marie Massaud, Patricia Urquiola, and Erwan and Ronan Bouroullec, three visionary landscapes were created – three product and room designs that approach the concept of the bathroom in their own very unique ways. Behind the WaterDream project initiated by Axor lies the persistent question of which direction the development of the bathroom as a communicative and architectural space – beyond simply its functional significance – will take in the future. Axor WaterDream is an independent, open process that thrives on dialog with young, innovative designers. As part of this process, the bathroom specialist gives the creative minds a great amount of freedom to hold discussions without predetermined outcomes, so that widely varying approaches can be explored and concrete designs for the use of space are able to emerge.

It is precisely the wide range of broadly varying visions that makes the Axor WaterDream Project so exciting: the coexistence of emotionality and abstract feelings from Patricia Urquiola, the confrontation with defined space and the removal of its technology by Jean-Marie Massaud, and the rational-intellectual system approach of Ronan and Erwan Bouroullec. In its WaterDream project, Axor manages to present various visions and spatial concepts next to one another while affording them all equal status, and in so doing it provides previews of the future of the living space that is so important and that changes so quickly – the bathroom.