Record turnover of €964 million – an increase of more than 10 percent
In 2015 the turnover of Hansgrohe SE reached a new record high of €964 million, which corresponds to an increase of more than 10 percent. The company also achieved record earnings: its EBITDA increased by 6.0 million euros to 187.5 million euros. Hansgrohe achieved above-average growth in many regions – particularly in Germany, Britain and the USA. This means that Hansgrohe SE remained one of the leading mixer and shower manufacturers in 2015. Moreover, the company came 10th out of around 2,000 listed companies in the prestigious iF Design ranking.
The secret to success? Unique branded products offering clear added value to consumers and premium quality, down to the very last detail. The combination of innovation and traditional high-class workmanship. The company's forward-looking approach to its thinking and its activities, along with smart investments.
facts & figures – overview of the 2015 results
- Turnover: €964.0 million (2014: 874.1)
- EBITDA (earnings before interest, tax, depreciation and amortisation):
€187.5 million (2014: 181.5)
- Cash flow: €142.4 million (2014: 136.9)
- Turnover generated by new products: 26%
(3 years or younger)
- Increase in turnover in Britain: 29%
- Increase in turnover in North America: 26%
- Increase in turnover in the Asia-Pacific region: 11%
Globalisation or: Doing business around the world
During the last financial year, the Hansgrohe Group supplied mixers and showers in 143 countries. The non-domestic share of 77.3% remained almost the same as the previous year's figure of 77.2%. To further push globalisation, in 2015 the Hansgrohe Group expanded its distribution, invested in new business partners and beefed up its sales team. Overall, almost every sales region grew in comparison with the previous year, making a key contribution to the positive sales trend. In 2015 the Hansgrohe Group's investments totalled around 55 million euros, more than ever before in the company's 115-year history.
“Internationalisation plays a key role in our company”, explained Thorsten Klapproth, Chairman of Hansgrohe's Executive Board. “It is becoming increasingly important – although foreign sales already account for around 80% of our turnover, with only around 20% in Germany. Therefore we have been successfully operating outside of the German market for quite some time now. We are also aware that we can benefit even more from globalisation. There are various approaches here: of course, we are primarily focusing on countries such as Germany, the USA, Britain, France, the Netherlands, Turkey and China. However, we do not intend to lose sight of the so-called emerging markets either, i.e. growth regions like South Africa.”
The needs and expectations of the customers have changed too, according to Klapproth. New trends – for example the growing demand for complete bathroom and kitchen solutions – called for new strategies. “The market is in a state of flux. It is not enough to simply go along with the flow. Those who want to ride the wave of success require strength, courage and determination.”