The Hansgrohe Group

Hansgrohe, the bathroom and sanitation specialist, employs over 3,500 people across all the continents. With ten production sites and offices in 44 countries, the company is one of the few global players in the sanitation industry.

In 2013 the Hansgrohe family celebrated its 112th birthday. Founder Hans Grohe started out small in 1901, with his metal pressing workshop in the Black Forest. The company headquarters are still located in the adoptive home of “Clever Hans”. But today the brand that he created enjoys a worldwide reputation: Hansgrohe products, with the “Made in Germany” quality requirement, are used in more than 140 countries around the world.

Hansgrohe ...

  • was founded in 1901 by trained clothier and exceptionally gifted innovator Hans Grohe (1871-1955) in Schiltach in the Black Forest, Germany;
  • is a European stock corporation (Societas Europaea SE), which is not listed on the stock exchange;
  • has two majority shareholders:
    • the Klaus Grohe family, Schiltach (32 %).
    • the American Masco Corporation, Taylor/Michigan (68%).

The Hansgrohe Group pursues five strategic approaches:

  1. Innovation, design and sustainability – consolidation of its innovation leadership in technology, design and sustainability
  2. Global speed – expansion of its international market presence and development of the emerging markets business model
  3. Quality and productivity – improving product quality and developing a “Global Production Balance”
  4. Lean business processes – streamlining of business processes
  5. Organisation – development of the company's organisational structure, international personnel development and talent management
Hansgrohe Group net sales from 2009 to 2013

Global growth above average for the industry: Hansgrohe continued to achieve profitable growth during 2013 – and was able to further strengthen its position as one of the world's leading sanitary manufacturers. The company concluded the year with the highest total net sales in its history: over €840 million.

Hansgrohe employee

The Hansgrohe Group employs a global workforce of more than 3,500 people. During 2013 the company also created new jobs and made targeted investments in promoting young talent and in its talent and health management.

The Hansgrohe SE Executive Board

Refreshing management: The Hansgrohe SE management team has been closely associated with the company and they know it like the backs of their hands.

The Hansgrohe brand logo

These brand names are the top sellers that everyone is talking about: Hansgrohe, Axor, Pharo and Pontos. They represent innovative, high-quality bathroom products, outstanding design and environmentally-friendly sanitation technologies.

World map

From Sao Paolo to Schiltach to Shanghai: as of 31 December 2013, the Hansgrohe Group employs 3,501 people across all the continents, with approximately two-thirds of these based in Germany.


Strong growth: despite the unstable economic climate, in 2011 the Hansgrohe Group increased its turnover both at home and abroad, and improved its earnings before interest, tax, depreciation and amortisation.