Shredded counterfeit shower

End of the shredder line: counterfeit showers, which are intended to look like Hansgrohe products, are removed from circulation and destroyed as shown here. © Braxart

Original, not counterfeit

No mercy for product pirates!

“Imitation is the most sincere form of flattery”, according to Far-Eastern lore. Hansgrohe is always happy to receive compliments. But the Black Forest industry pioneer is rigorously clamping down on its competitors' pirate copies: using legal confiscation and destruction. Because product piracy is no trivial offence. Plagiarism is conducted in many sectors, and the economic damage is considerable – and this is also true for brand manufacturer Hansgrohe. The damage amounts to an estimated five to ten percent of the net sales. This corresponds to around 100 jobs at the German site.

A policy of zero-tolerance towards counterfeit products means consumer protection

The company invests two to three million euros a year in protecting its own rights, not only due to the lost revenue, but also due to damage to the company image. Cheap copies contain defects in quality, safety and function. Hansgrohe wants to protect consumers from being conned in this way. And of course the bad quality of the counterfeit is also damaging to the original. In other words: counterfeit products and registered design infringements damage the Hansgrohe reputation and brands. Not to mention the reputation of its partners in specialist bathroom retail and trade, who work closely with the Schiltach mixer and shower specialist.

Thus Hansgrohe consistently defends its Made in Germany quality guarantee.

„We consistently register industrial property rights. Pirates will be prosecuted.“

Richard Grohe

Original – counterfeit – destruction of counterfeit products

Images
  • Hansgrohe SE is attracting attention with the measures it is taking to destroy pirate copies in a targeted way. (© Braxart)
  • At first glance they look very similar: an original Raindance hand shower (left) and a pirate copy.
  • Pirates not only copy material and product design, but also packaging, logos and lettering. (© Braxart)
  • In conjunction with customs, Hansgrohe dismantles counterfeit mixers and showers at the sanitary trade fair ISH in Frankfurt.
  • Hansgrohe's top-selling Raindance shower is a popular item to forge. Here Chinese pirate copies are being destroyed.
  • The Stuttgart airport customs office and Hansgrohe SE destroyed pirate copies of showers from China in a joint operation.
  • Plagiarism at the wash basin: a counterfeit Hansgrohe Focus S mixer (right) receives the negative award “Plagiarius”.

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