Mixer and shower specialist invests in its premium brand hansgrohe
The Hansgrohe Group continues to invest: One of its top priorities is developing and strengthening the brand in the eyes of consumers. Starting in December 2016, the premium brand hansgrohe will launch a new brand campaign inviting viewers to “Meet the Beauty of Water”. The brand’s first TV spot will be shown on German TV on 29 November.
“hansgrohe has received top marks* from our trade customers and our goal is to also make it the first choice among end consumers,” says Olivier Sogno, Vice President Brand Management. He continues by saying, “We already have excellent products and we are now consistently expanding our premium brand by launching a top-notch campaign.”
“Meet the Beauty of Water” is also in a premium environment
Naturally, a premium brand also presents itself in a premium environment, in this case the two prestigious German broadcasting networks ARD and ZDF. The hansgrohe TV spot will premiere during prime time on ARD on 29 November at 19.59 directly before the Tagesschau, the main edition of the network’s news broadcast. Viewers will also regularly see hansgrohe directly following ZDF heute, the main news broadcast on Germany’s second television channel. The hansgrohe spot will be aired regularly on these stations until the end of the year, reaching millions of viewers. The last spot will be shown on New Year’s Eve.
*Source: markt intern: ‚mi‘ performance survey “Taps 2016”, Issue Nr. ISH 46/16, 16 November 2016