Hansgrohe Select Technology


Hansgrohe Select: shower delight at the push of a button

Thanks to an operating concept using a smart button, Hansgrohe brings innovative comfort functions into the bathroom

What we expect first and foremost from innovations is that they will not make our lives more complicated, but easier and more comfortable instead. Simplicity is the saving grace that gets us through our ever more complex everyday lives. Working from this basis, the Black Forest-based bathroom specialist Hansgrohe, in cooperation with its long-standing partner Phoenix Design, has come up with a new – and strikingly obvious – operating concept for its products. “We listened to our customers, and we understood what they wanted: technology should make taking a shower easier, more comfortable and more enjoyable. If we can succeed in making good design and comfort functions go hand-in-hand, this results in products that enhance the quality of the users’ everyday lives,” says Jan Heisterhagen, Head of Hansgrohe’s Product Management. “This is why our latest milestone doesn’t come with a complex set of user instructions, but simply in the form of an elegant button with which we can control the water source with a simple click.”

The idea underlying the new operating concept is to move from twisting knobs to using a simple push-button. And that goes for the entire product range. Pushing a button has become a perfectly natural way for us all to control various aspects and functions in our everyday lives. Just think of light switches, the telephone, or mouse buttons. So why should the various jets in a hand shower also not be switched by the push of a button? When it comes to controlling water in the bathroom in particular, a reliable mechanical control will always be preferable to complex, error-prone electronics.

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