Axor Starck V

07/04/2014

Axor Starck V: Experiencing the Vitality of Water

Axor and Philippe Starck Introduce the Vortex Phenomenon to the Washbasin Mixer

New achievement in water design: Axor, the designer brand of Hansgrohe SE, is introducing a revolutionary washbasin mixer. Growing out of Axor’s relentless drive for products that reflect the vitality and emotionality of water, the brand’s first transparent mixer, Axor Starck V, was brought to life in collaboration with Philippe Starck. Its official presentation takes place at the Axor flagship store DURINIQUINDICI in Milan from April 7 – April 13.

“The vortex phenomenon has occupied my father Klaus Grohe for several years”, explains Philippe Grohe, Head of Axor. “His intuition that water could visibly be brought to the foreground through the vortex, was the starting point in the development of Axor Starck V. In our long-time friend Philippe Starck, we not only found the perfect design partner to create a shape around the vortex, but also a valuable sparring partner in the developmental process. Ultimately, the realization of the project was not made possible by creativity and determination alone, but by technical know-how and over 100 years of experience in handling water.” The result according to Philippe Starck “is a mixer that represents the absolute minimum: totally transparent, almost invisible, and enclosing a miracle that is the vortex.”

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