The brand-new Axor Starck ShowerCollection will be celebrating its world premiere in Milan.
Axor is presenting new concepts for individual well-being in the bathroomDiverse and very exciting,” is how Philippe Grohe, Axor brand manager, announces the presentation in Italy’s design capital. The global designer brand from the Black Forest will therefore be showing no less than three comprehensive collections, developed in cooperation with the internationally renowned design stars Antonio Citterio, Jean-Marie Massaud and Philippe Starck, between 16 and 21 April 2008 at the “Salone del mobile” (Hall 14, Stand F22) and as part of the Fuorisalone programme (Museum Minguzzi, Via Palermo 11). The collections Axor Citterio M, Axor Massaud and the Axor Starck ShowerCollection also represent three different concepts of design and space. All are concerned with achieving a sensation of well-being in the bathroom environment. “Axor has never been focused on individual products alone,” explains Philippe Grohe. “Instead, our emphasis has always been on holistic, visionary approaches to bathroom design. We aim to open up entirely new creative opportunities for versatile and individual styling solutions in the bathroom.” While Axor is presenting the two latest bathroom collections of Axor Critterio M and Axor Massaud at the exhibition centre in Rho-Pero (Hall 14, Stand F22), to an international audience, the brand-new Axor Starck ShowerCollection will be celebrating its world premiere as part of the Fuorisalone programme. In a separate event, Philippe Grohe and Philippe Starck will be presenting the shower collection to the public on 16 April 2008, from 6.30 p.m. (press preview: 5.30 p.m.) at the Museum Minguzzi, Via Palermo 11. The Axor Starck ShowerCollection can also be viewed on subsequent days, between 11 a.m. and 9 p.m. at the Museum Minguzzi.
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